Some clubs organise events which cater to heterosexual couples or individuals, others to gay men or (rarely) lesbians, and others have no orientation policy.

Some cater to non-conventional activities, such as gang bangs, BDSM or fetish.

Other clubs are open to any person willing to pay an admission fee.

Sex clubs normally do not directly advertise to the general public, but typically rely on their own websites, swinger social networking, vertical integration in the adult entertainment industry, or through affiliate promotions on other adult venues.

One source, covering "Chicago's first and only all bisexual [club]," stated that in the founders' view "The lifestyle is pretty homophobic" and "male bisexuality was erased", although an "underground market" existed.

Swing clubs and other facilities exist for gay and bisexual interests for both genders, but differ – for example bathhouses for gay men, many of which were forced to close because of concerns over AIDS transmission, whereas women's clubs are "comparatively rare" and tend to be organized as private events, or niche clubs with high popularity for their events.

A similar type of club is a masturbation club in which members, either single-gender or mixed, masturbate together in public or private rooms.

Sexual intercourse is generally prohibited in such clubs.The first sex club of this type exclusively for African American gay men was Black Jack, started in 1986 by Alan Bell. Additionally, most adult dating and swinger social networks often provide listings of sex clubs, resorts and events.There is no non-profit impartial overarching organization of sex clubs per se, although NASCA International serves as an umbrella organisation for swinging groups in general. Most major cities in North America and western Europe have sex clubs, many in a permanent location, but they often keep a low profile.However, younger swingers seeking peer group options find this is not always possible at conventional swingers' clubs because of normal demographics.Similarly, those individuals who seek to specifically exclude others they personally view as unattractive are often disappointed at many swingers' clubs because the patrons are not screened to their standards.Rooms may be decorated like a tropical oasis to Arabian Nights to caves to rooms with mirrors everywhere.