Mentioning cats is fine, but mention “my cats” and you’re a weirdo.

When it comes to the all-important sense of humour, showing it rather than describing it is the advice from researchers.

A wittily written profile is likely to be far more successful than just saying that you are funny.

In short, we couldn’t have scraped all this data and derived this advice without the help of these talented data crunchers who are as dedicated to data analysis as we are.

Zohar Lazar Buried in all that data were some surprising facts about how to optimize your dating profile.

Out of almost 4000 studies, 86 met their inclusion criteria.

The study findings were pooled and synthesised to come up with a list of dos and don’ts for online dating, from creating a profile to making online contact.

People are naturally drawn to words that are easy to remember and pronounce, and ease of information processing increases likeability, the analysis shows.

Professor Khan continues: “If you can get the potential date to stop and think about your headline message, increasing the exposure time to your primary photo, this will increase their liking of you.

The researchers found that a person’s chosen online profile name chosen is particularly important.