Young people are incredibly age-prejudiced, to such an extent that age is one of the most important filter criteria used to find a match on online dating sites. Age is the second-most important attribute used to help users determine if they’re interested in a potential match (after the photo).

This scenario is not just on Match.com, but on E-harmony, Ourtime, Plenty of Fish, OK Cupid, and the rest of the dating websites.

Maybe it’s because the physical nature of attractiveness changes when you get older, or maybe they know that being “hot and sexy” is more a function of your personality than how you look.

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Because no matter how old you get, one thing about human nature never changes: nobody likes feeling lonely.

Older adults, however, look for companionship in a way that’s very different from their younger counterparts.

The response was overwhelming: 500 registrations in less than 3 days, and over 250 very detailed comments.

We realized immediately that our little trial of online dating for seniors was something that resonated with people all over the world, and that we needed to go ahead and build something that would help us touch the lives of older adults everywhere.

The hottest online dating app for young people today is Tinder, which proudly claims to be matching over 450 million love-seekers daily.

Take a quick look at the Tinder user interface to the left.The filtering mechanisms on these dating sites similarly emphasize the importance age takes in the minds of young match-seekers, with all users asked to specify the age range they are seeking, with many choosing ridiculously narrow ranges (e.g. ) Adults over 55 are far more flexible in their approach to companionship.Part of this is probably the wisdom that comes with age, but even more significant is an essential truth about how age works.With the obsession that today’s media has with youth and appearance, you could be forgiven for thinking that it’s only the young who are looking for companionship, that dating is a young person’s game. Which of the following images do you think the media is more likely to use to accompany an article on online dating? At the same time, more older adults over 55 find themselves single and looking, either through divorce or the tragic loss of a husband or wife they loved for many years.This means that there are more seniors and baby boomers than ever before looking for some companionship to fill the void of their prior partner.Several of today’s dating services are built specifically around this concept: Grouper, for example, hooks up groups of young people in bars and offers them a free first drink as part of the package. The fundamental premise behind most dating services for young people is that the ultimate goal is to find love and marriage.