And it’s not just particularly vulnerable people who fall victim either.“[It’s] not the case that stupid people fall for romance scams - they can be very clever,” Professor Monica Whitty, a cyber-psychologist, explains. Scamalytics, a company which runs anti-scammer software for a number of the major dating sites, are trying to reduce online dating fraud by creating profiles of the average male and female con artist.

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By analysing the top 3,000 scammer profiles (that is, those they’ve come across most frequently in profiles blocked by their software in the last year) they’ve discovered what constitutes the ‘most attractive’ female and male propositions to those targeted by romance scammers.

The male profile is in his late 40s (48 is the most common age) with a high income.

After a couple of months, he said he had to go to the Middle East for an oil rig refurbishment and even sent Jane pictures of him in his hardhat on the rig.

She was all set to meet him at the airport when he suddenly messaged saying his funds had dried up and he needed £5,000.

Nancy*, a 47-year-old single mother from North Yorkshire was conned out of over £350,000 that way: “I wasn't comfortable, and then I got so far in I couldn't get myself out, and I didn't want to walk away having lost £50,000 or what-have-you, so you keep going in the hope that you're wrong and this person is genuine,” she explained to the BBC.

Nancy is now facing bankruptcy, and although her case is extreme, the average victim of online dating fraud loses £10,000 according to Action Fraud.

Watch out for inconsistencies and repetition too - if you’re talking to a team of scammers, they’re bound to forget what’s previously been said and slip-up occasionally.

After reporting the profile to the dating site, stop all contact and get in touch with Action Fraud on 03.

“A lot of the online dating fraudsters we know are abroad.

They're in West Africa, Eastern Europe and it's very difficult for British law enforcement to take action against them in those jurisdictions,” Steve Profitt, Deputy Head of Action Fraud explains.

Mc Leod sees it, Tinder is the My Space of the mobile dating world and Hinge, the app he started, is the Facebook. And now, Mc Leod has a fresh round of funding to make that dream come true.