One out of every ten 25-34 year olds (11%) has used a dating app—that is double the rate for those ages 18-24 (5% of whom have used dating apps) and for those ages 35-44 (4%).

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In 2008 just 3% of all Americans said that they had used an online dating site; by 2009 that figure had risen to 6% of all Americans, and today 9% of the adult population has used an online dating site.

In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.

Tinder saw similar behavior with some men swiping “like” on all profiles so that the app would pair them with the highest number of matches.

A more benign problem on the dating services: boring or generic profiles.

As one user put it, “everyone is always fun-loving, loves to laugh, loves to travel, um, loves to hang out with friends . .” The forums tackled this challenge by sharing tips on how to shape profiles for maximum appea Edwards and coauthor Christina Masden suggest design changes that could bring dating sites more in line with modern user expectations of socializing online.

One possibility is developing online dating sites to be more community-centric, as shown by the value of outsourced communities on Reddit.

To figure it out, users are taking the conversation elsewhere, say researchers.

Reddit, a popular crowdsourced content platform, has two thriving subreddit groups, one for each dating service, which collectively have more than 95,000 members and 1,400 new posts a day at any given point.

We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.” The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject.

has become steadily more prevalent in recent years.

Of course, only a portion of the population is in the market for a relationship at any given time.