Extra points for a cameo by the Chicago Bears' Brian Urlacher and that one lone i Phone holdout at the end.

I'm not going to say that this is "Phantom Menace"—it's not. Forgot to tell you." Creative 1: "Well, we'd better think of something quick." Audi is another auto brand lucky enough to have visually striking cars.

But it's certainly no "Empire Strikes Back." There's actually a perfectly fine Super Bowl ad in this spot, one about a chubby dog, past his prime, inspired by a Beetle to get in shape and regain his former glory. You can recognize those headlights almost immediately.

A complete 180 from last year's Bieber and Ozzie celeb-fest, this ad pays tribute to the innovators behind all the little doodads and apps that make our smartphones less like that thing that used to reside in your living room and more like something from Star Trek. And they'll certainly be wondering why Budweiser is running an ad about the end of prohibition that isn't even, like, funny!

The ad has some serious nerd cred (which may play well in social-media circles) and even a sense of humor (the Words With Friends segment is a nice touch). But I guess Budweiser is trying to undo years of goofy branding and latch on to a more grown-up image.

And anxious Americans are caught between hating greedy corporations and hoping those greedy corporations bring back some of those manufacturing jobs we've been told have shipped out for China never to return. Definitely not the flashiest ad of the night, but considering the economy, GE might want to brace for a massive pile of applications to land at its Lexington factory.

Well, according to GE, refrigerators are being built right here in the good ol' U. It's not often you see a cable network's promo during a Super Bowl broadcast, but History Channel is on a roll with the male demographic and wants to get even more of those eyeballs for its Feb.

Ad Age has been told before that reviewing Super Bowl spots before the game is folly.

Without the context of the game itself—the excitement, the noise, the taco dip -- the reviewer is missing the big picture. Watching the spots at a computer is not the same as watching during the game, surrounded by family, friends and copious amounts of beer. Or was it part of a much larger campaign with roots in the game, spreading out into the web and social media, forward and backward in time?

If Barack Obama doesn't steal this ad concept for his campaign advertising, I'll eat my hat.

The bean-counters might say we're not technically in a recession, but it doesn't feel that way.

9 season premiere of reality show "Swamp People," which follows the lives of a few alligator hunters down in Louisiana.