Along with broadcasting, Abuhamdeh texts and talks on the phone with his followers. Then in May of last year it suddenly clicked, exploding from less than 10 million monthly visitors to more than 100 million in the span of just four months.

More than 35,000 hours of live video are now streamed on the service each day, and more than a million dollars in tips flow through its platform each month.

"It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.

He was part of a group that believed everyone would soon be the star of their own reality television series, all broadcast on the web.

That included the infamous Josh Harris, a dot-com millionaire who imploded for his live audience, chronicled in the documentary We Live in Public.

Of course, anyone getting premium goods outside the partner program gets no cut. He tunes in to the channel of a user named Flippin Ginja, a red-headed teen and amateur gymnast who is lounging on his porch swing.

"Guys, I’ve been drinking too much water," he tells his smartphone camera.

His broadcasting schedule swelled from one or two hours a day to appearing live in four two-hour sessions. “I was using up around 70GB of data each month, and I’m with Verizon so you know that’s not cheap.” He was addicted to the interaction with the audience, but couldn’t afford to keep up with his costs.

So he sent a letter to You Now, which put him on its partner program, allowing him to earn money when his fans left digital tips and gifts. Cashier broadcast has several hundred people following live at any time.

If a customer was in on the joke, Abuhamdeh would banter with them a bit.

He shared stories from his home life, and slowly began to invite fans into it, broadcasting from his apartment, from a cousin’s wedding, while driving in his car or getting a haircut.

Tayser Abuhamdeh doesn’t have what most people would call an exciting job. “Eventually I started opening up, saying random things, telling jokes and laughing at my own jokes.

He works behind the counter at a deli in Brooklyn, a small shop that does a brisk business in snacks, coffee, and cigarettes. I started to act like people were there watching, and that’s when they showed up.” Abuhamdeh’s routine was subtle.

With the press of a few buttons Sideman tips Ginja the equivalent of , along with a message asking him to flip for Ben. Ben this flip is dedicated to you, for being so awesome.