If you click yes, the following window pops up: The box has the huge capitalized title: “Find Your Friends on Benaughty”, and all of your mail contacts are now highlighted by default. The very small, grey, and barely readable text does inform you what’s going to happen, but its most definitely been designed to mislead you.

Benaughty is owned by a company called Cupid plc, and this company also owns a large number of practically identical dating websites.

I’ve also seen a link that simply says “More steamy daters here!

”, clicking on it and a new site called popped up, with the option to join with just one click. As a result of this sinful trickery, large numbers of people have been strung along and ripped off.

They also attempt to make the cancellation process as awkward as possible by making you call an operator in America.

Here’s what it says on their billing help pages: So it’s as easy as pie to take out a subscription, but if you want to cancel, they’ll make you jump through flaming hoops.

For anybody who has ever used a reputable dating website, you will know that the chances of receiving a message with a blank profile and within 3 hours of joining, are pretty much next to none. It’s always difficult to prove, but the vast majority of messages, winks and chat request are most likely being generated by scammers who’d sell their own grandma if they got half a chance. But you’ll definitely want to read the small print first!

And here is the small print from their billing policy: So you need to cancel within 3 days otherwise you’ll find that £39.99 has been taken from your credit card. If you then look into their terms and conditions (not visible on the payment page) you will find the following statement: So even if you do attempt to cancel within the 3 day window, your chances are very slim that this will be approved in time.

FAKE”“At first when you sign up for the “free” site you start getting phony emails with pictures that are obviously stock photos. None of the “contacts” I got ever wrote back, and all messages I got were written with the same language and included stock photos, indicating they were all fake.

When I stopped recurring billing, they kept billing me anyway, so I had to put a block through my credit card company.

After only joining the site 3 hours earlier, this is what ‘My Activity’ looked like: And after 24 hours ‘My Activity’ looked like this: And after 7 days: I’d now received 21 messages, 30 winks, and had 46 admirers. Especially considering I’d not yet filled out a single word in my profile, nor had I uploaded a photo, and I had even given myself the onscreen name: “ihaverabies”.

Yet despite this, my profile also received 5 votes of above 4 stars. A 3 day trial for only £3.48 may sound very tempting, especially when your inbox has been flooded with messages and chat requests from lots of pretty girls.

This site is a complete scam and should be shut…” Cupid plc is the owner of Be Naughty.com, although the site is operated by a subsidiary called Frindr Ltd.