Yet there was some hesitation from them in admitting to it, probably because of its reputation in the US and Europe as a place only for hookups.

Being on a dating app is like walking into a room full of beautiful people and realising you could date all of them. You make your destiny just by the direction in which you swipe on the mobile screen. And dating apps in India facilitate all of this.”With 38,000 “hand-picked” users from 60 plus countries, Able claims that 25 percent of their user base has connected with somebody they were genuinely interested in meeting.

“Compared to men, urban women are almost as pro-active in reaching out to men who meet their own set of expectations,” he says, sharing his insights into human behavior, adding, “though single Indians under 24 are less likely to pay for a dating service.” That should not be a concern because last year this sector was flush with VC funds, and startups like i Crushi Flush, Banihal, Truly Madly, Plush, and Dil Mil, including Aisle received a lot of VC love.

International dating apps like Tinder, OKCupid, and Hinge too entered India, tweaking their marketing strategy to balance local values with global dating trends.

Not surprisingly, Tinder appeared to be almost the first choice of every person I spoke with.

When it comes to love, psychologists often get away explaining it through Darwin’s theory of natural selection.

Neil Mc Arthur, a philosopher at the University of Manitoba in Canada, in an excellent essay in Aeon, presents a good argument questioning if humans will ever be liberated from the basic biological needs that drove our evolutionary past?

A 24-year-old Mumbai-based woman, introduced to me through a mutual friend, echoes Nagaswami’s views.

“I really do not have much time to socialise after a hectic day at work.

“I tried matrimonial sites a couple of years ago, but found that the men there are guarded and ask you questions probably their parents want to ask like wanting to see my horoscope,” she says. We communicated over Whats App, finding out things about each other and then he suggested we meet.” On their first date, he turned up late at the coffee shop but quickly charmed her into staying back.“He was openly flirting with me.