Schreffler stresses the importance of content: "Great dating profiles do not have shots of women with their cats.

Just don't do it." You may love Mittens, but potential partners do not. Don't ask me why, but it's what men react to." Schreffler says. For example, if you have just selfies of your head, a guy will nine times out of 10 not write to you because he's wondering why you haven't shown off your body." The Dating Profile Golden Rule "Stay true to who you are.

"The purpose of a tagline is to create an icebreaker for users to reach out to you," Donaldson says. This works, because, again, you're keeping them guessing." Summarizing Yourself Boooooring. When describing yourself, be specific and avoid cliches, too.

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Try not to typecast yourself with a username that indicates a niche hobby or interest.

It may help you meet like-minded people, but think of all the people who won’t pick you just because they don’t share that one interest. Researchers were surprised to discover that this usually backfires with both sexes: At worst, people think you’re lying; at best, they think you’re materialistic.

Typically, men lie about their height and women about their weight.

Most girls will actually do the adjusting and take an inch or two off whatever height you write anyway. If you're only 5'7'', and her profile says only over six feet need apply (or vice versa), play by the rules.

Have fun with your screen name, but avoid being vulgar or cocky.

Stay away from names that denote wealth or immaturity. Craig Wax, senior vice president at, recommends "coming up with a name that gives an indication of what you are all about.

And have someone take your picture for you—a self-portrait in the bathroom screams My Space or desperate loneliness.

Include a current—say, within six months—head shot and a full-body shot of yourself. "Most often people make their decision based on the primary photo," says Wax. "We don't need you to tell us that you aren't a writer or you hate writing about yourself." Let your personality shine through.

Then, do your research; think about what you are looking for, and find out how to attract that kind of person.

You'll want to write a profile that represents you and what you're looking for.

Save your showing off, money-wise, for the first date.