I saw a web comic the other day that likened Facebook status updates to a guy with a megaphone announcing things to every person he knows.

Yet the things we announce then go out to people we don’t know.

In fact, one of the more safety-minded dating sites out there, Arrangement Finders, will actually turn down your profile if it contains personal contact info.

This makes sense if you think about it: after all, a dating website acts like a sort of guarantee of your safety.

The intensity of the color varies according to the effectiveness of the word in question. How about mentioning how much you'd like to go there one day, then? While no one is likely to boot you off Tinder if you falsely represent yourself, what would be the point?

In online marketing there's such a thing as black hat (i.e. Takeaway: Don't over-embellish your profile just to make yourself look good, but do get out there and do fun stuff like yoga or surfing. Get them right from the outset You know the (sadly, scientifically proven) cliche: people will decide whether or not you're attractive in 3 seconds.

Similarly, in online dating, it turns out that playing against traditional gender stereotypes is more likely to get you a date. Don't get too personal too soon Most online dating sites these days don't encourage meeting someone you met online in person right off the bat.

Similarly, for safety and privacy concerns, it's not a good idea to list your personal email, IM handles, or phone number on a dating platform either.I'm not suggesting you need to include a list of your ideal mate, because this might come across as exacting.But do give them a glimpse into your past, present, and future.It’s common sense to keep confidential information to yourself – that includes addresses and phone numbers. Getting to know another person doesn’t mean you have to tell them each of your secrets as soon as possible.Be wise in what you share, because the Internet will keep it forever. That kind of intimacy should be earned, not freely given.Creating an ideal profile is the first step towards online dating success.