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We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.

We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at

of singles crawl dating sites and apps, flipping through photos and profiles of potential matches. Here at WIRED, we couldn’t help but think there might be a better way to optimize your chances, so we pulled massive amounts of data from Ok Cupid and Match.com, searching for tips that might help you master Internet dating and find someone awesome.

Finding a date, let alone love, just isn’t easy—even though there are plenty of apps for that.

The tips got pretty specific in some cases: It’s 28 percent better for a male to refer to females as women rather than girls, and men who use “whom” get 31 percent more contacts from the opposite sex.

love2meet is an online dating service that'll help you find and connect with people like you.

These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.

We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.

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