So, it's clear that photos are extremely important – but what's the best way to maximise your chances of photographic success?

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Aiken’s biggest tip here is that colour blocking can be very effective.

‘’Bright colours are fine, as are pale colours, but the important thing is to avoid busy patterns.’’ In other words, want to be the star of the show – not your clothing!

With help from freelance photographer and PR specialist, Toby Aiken, we discovered the six things you can do today that will perfect your profile pictures and help you have a better time online. Otherwise, read on for our photography master-class. If you opt to skip the personal photos in your profile, you automatically alienate more than half of your potential audience.

The only thing worse than a bad profile picture is no photo at all. In fact, in a recent Elite Singles survey, 58% of British singles would refuse to open a profile without photos.

Online dating with Elite Singles is about meeting someone with whom you are truly compatible.

However, getting to that stage requires more than just good fortune.

Aiken points out that it is helpful to think about what will be in the frame of the finished photo (besides yourself, of course! ‘’If you go for a shot in your lounge, make sure the background is relatively tidy – we’re not talking catalogue shoot clean, but just take a look and maybe tidy that pile of washing you were meaning to deal with and make sure the curtains are straight.’’ Prepping yourself is also worth doing.

This doesn’t mean giving yourself a full-on glam makeover; it just requires that you give a little thought to how your clothing and accessories will work on film.

After all, as William Butler Yeats said: ‘’love comes in at the eye.’’ READ MORE: Improve your love life - 5 tips for success!