Women eventually won the right to vote in many countries and own property and receive equal treatment by the law, and these changes had profound impacts on the relationships between men and women. In many societies, individuals could decide—on their own—whether they should marry, whom they should marry, and when they should marry.

A few centuries ago, dating was sometimes described as a "courtship ritual where young women entertained gentleman callers, usually in the home, under the watchful eye of a chaperone," but increasingly, in many Western countries, it became a self-initiated activity with two young people going out as a couple in public together.

From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.

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Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.

From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.

These people will have dates on a regular basis, and they may or may not be having sexual relations.

This period of courtship is sometimes seen as a precursor to engagement or marriage.

Each culture has particular patterns which determine such choices as whether the man asks the woman out, where people might meet, whether kissing is acceptable on a first date, the substance of conversation, who should pay for meals or entertainment, Since dating can be a stressful situation, there is the possibility of humor to try to reduce tensions.

For example, director Blake Edwards wanted to date singing star Julie Andrews, and he joked in parties about her persona by saying that her "endlessly cheerful governess" image from movies such as Mary Poppins and The Sound of Music gave her the image of possibly having "lilacs for pubic hair"; While the term dating has many meanings, the most common refers to a trial period in which two people explore whether to take the relationship further towards a more permanent relationship; in this sense, dating refers to the time when people are physically together in public as opposed to the earlier time period in which people are arranging the date, perhaps by corresponding by email or text or phone.

Cars extended the range of dating as well as enabled back-seat sexual exploration.

In the mid-twentieth century, the advent of birth control as well as safer procedures for abortion changed the equation considerably, and there was less pressure to marry as a means for satisfying sexual urges.

Still, dating varies considerably by nation, custom, religious upbringing, technology, and social class, and important exceptions with regards to individual freedoms remain as many countries today still practice arranged marriages, request dowries, and forbid same-sex pairings.

Although in many countries, movies, meals, and meeting in coffeehouses and other places is now popular, as are advice books suggesting various strategies for men and women, in other parts of the world, such as in South Asia and many parts of the Middle East, being alone in public as a couple with another person is not only frowned upon but can even lead to either person being socially ostracized.

Accordingly, there was little need for a temporary trial period such as dating before a permanent community-recognized union was formed between a man and a woman.