It sounds simple, but each variable in the design of the event can affect the daters’ outcomes.

Additionally, in speed-dating events where the characteristics of the daters varied much more, most participants did not follow up with any of their matches.

Results observed in the world of online dating support this finding.

The authors found that when the available prospects varied more in attributes such as age, height, occupation and educational background, people made fewer dating proposals.

This effect was particularly strong when individuals were faced with a large number of partners.

Know Your Environment One problem with both speed dating and online dating may arise from how we hunt for the things we want.

Some items can be found with a simple search targeted at objective qualities.

One speed-dating company in New York City, for example, holds a gathering almost every day.

Last year online coupon company Groupon hosted the world’s largest speed-dating event, with 414 attendees crammed into a restaurant in Chicago.

Even if meet-and-greet matching events might seem like the most efficient way to comb through many options at once, a wealth of data reveals that the context in which we make a choice weighs heavily on the outcome.