It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope.

We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like You Now. "The reason is the rise of i OS and Android," says Emmett Shear, the CEO of Twitch.

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These cost coins, which you earn from spending time interacting on You Now.

Users can also give premium goods, which cost money to acquire.

The comments on popular videos fly by far too quickly for the broadcaster to follow.

Often you see streamers squinting to make out a username, trying to reply in real time to the flood of compliments and questions.

Along with broadcasting, Abuhamdeh texts and talks on the phone with his followers. Then in May of last year it suddenly clicked, exploding from less than 10 million monthly visitors to more than 100 million in the span of just four months.

More than 35,000 hours of live video are now streamed on the service each day, and more than a million dollars in tips flow through its platform each month.If a customer was in on the joke, Abuhamdeh would banter with them a bit.He shared stories from his home life, and slowly began to invite fans into it, broadcasting from his apartment, from a cousin’s wedding, while driving in his car or getting a haircut."Smartphones provide all the critical pieces for these new services.They take care of distribution through the app store, monetization through in-app purchases, incredible video quality through cameras and microphones, and connectivity everywhere with LTE internet." The growth and ubiquity of social networks is also "creating an amplifier effect for good consumer products." You Now is run by founder and CEO Adi Sideman, who knows very well the long history of failed experiments with live streaming.“At first, it got to be enough so I could cover my phone bill.