It is also true to say that film of animal abuse is now easier to share – you are not limited to TV as a medium and nearly everybody in the Western World can take video on their mobile phone.

This means that animal abuse is very often caught on video and shared widely.

However, social media also promote laziness – anyone can share a petition, comment on a story or fire off an email – getting out and demonstrating, or doing direct action seems less, well, popular these days.

Supermarkets are driven by demand – and social media gives a medium to voice such demands – so, the rise in veganism can, I believe, be the reason supermarkets are catering for us.

The message is being heard and spread because it’s backed up by science, welfare concerns, health concerns and, it has to be said, the promotion from celebrities and, in particular, sports stars, as a healthy diet. We have, you know, the same issues as everyone else – and we also like to fall in love. To say there’s a lot written about vegan dating on social media is like saying “vegans like to argue on Facebook”, but the truth is, there is one simple rule – there are no rules!

There was a lot of excitement in vegan forums around the launch of Grazer – it’s free and it’s pretty much the vegan version of Tinder – although there are vegans on Tinder too – I know, I’ve been on there too!

The whole “swipe left” thing seems a bit cold to me – but such is the fame of Tinder that the phrase “swipe left” has become part of modern language.

Let’s be honest, most people are on Facebook, so joining a dating group on there is just as likely to bring you success as any “paid for” or “traditional” online dating site.

I have met former partners, new friends and dates just by chatting to new friends on Facebook in the past – just the act of interacting online can bring people together. Yes, people still meet in the pub, club, at gigs, in the gym, at work and while out bird watching (not so much).

The likes of Plenty of Fish also have vegan profiles – but finding them can be a bit like finding a vegan in your local pub – although you can search for “vegan” and find the nearest one to have used that description lives 75 miles away – not all vegans call themselves vegans on their profile. Other than having to sell your soul to Satan to sign up, this is also free – and there are plenty of vegan singles groups and pages on there – there’s even one for Vegan Singles in their 40’s (I dislike the rogue apostrophe, but otherwise it’s an excellent group) and there’s naughtier ones for vegans who like to talk about sex – A LOT.

Shock, horror, vegans are interested in sex – and not just which brands of condoms are vegan-friendly.

Most restaurants have vegan options and veganism is talked about in the national press.