Ninety per cent of our revenue comes from that and our partnerships with 7,000 sites up and running, so it’s a long spread.“We also have 20 of our own sites; Singles365was the first, we also have Dating and Dating to name the bigger ones.“It’s easy for companies to have their own dating site using our platform, all they need is a link on their site – we power the site, look after all of the backend software, run customer service and provide a vast pool of singles to populate their sites.“The highly successful Guardian Soulmates used a third party platform but they brought it in-house around six to nine months ago and they’ve really suffered because of it.
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We can offer the most targeted advertising to companies imaginable.
We know the exact physical attributes of our users as well as their location and the fact that they’re single.
It remove the three degrees of separation.“That said, my biggest challenge right now is the USA – the Brits are coming!
No-one does what we do in the States, they just have the dominant players like
I went to university on a Royal Air Force scholarship and studied Psychology and French.
When I graduated I realised I really wasn’t much of a fighter and that the Air Force wasn’t for me.“I took a course in web design.
“At the moment all of our revenue is through subscription but advertising is an exciting area.“Our next move is working with partners such as Facebook.