Joel and Ethan Coen may have just won four Academy Awards for “No Country for Old Men,” but thousands of their longtime fans, like Carolyn Ives, are busy celebrating another landmark in the filmmakers’ career: the 10-year anniversary of “The Big Lebowski,” a comedy that won no major awards and garnered a mere million at the box office but has earned a cult status that rivals “The Rocky Horror Picture Show.” Lebowski devotees, who call themselves “Achievers,” will commemorate the film’s birthday, as they do every year, at the Lebowski Fest (the next one starts on March 7, in Chicago) with White Russians, bowling, trivia contests and a film screening.

Those who can’t abide in person will reflect privately on what’s become a daily part of life.

The old friends and former band mates, who refer to themselves as the Dudes, dreamed up Lebowski Fest in 2002.

“The Big Lebowski is a philosophy to live by way more than a movie,” said Ives, who lives with her husband, Jon, and their two teenage daughters in a small house in Essex Town, Vt.

“Every time the phone rings someone says, ‘Phone’s ringing, Dude.’ It’s just part of the language in our house.” “The Big Lebowski” has had a slow but steady climb from quirky flop to first-rate obsession.

A book by the festival owners published last year, “I’m a Lebowski, You’re a Lebowski,” has sold 45,000 copies, and the Dude and Walter action figures go for $34 apiece at places like Urban Outfitters.

“I think the popularity of ‘Lebowski’ really ties in with the unpopularity of the Bush administration,” said Erik Himmelsbach, a 43-year-old former producer and writer for VH1 who is working on a documentary about Achiever culture.

The following year, thanks in part to a blurb in Stuff Magazine, attendance soared to 1,200.

Achievers at the festival hold court on the bowling lanes, in trivia matches and in costume contests. Over the time it has been ranked as high as 2 951 999 in the world. Beyondthebarbell has a mediocre Google pagerank and bad results in terms of Yandex topical citation index.All this time it was owned by Isaac Wilkins, it was hosted by The Internet Services Inc. We found that is poorly ‘socialized’ in respect to any social network.The latter is where, Russell said, the magic of the event comes to life.“The really truly creative costumes, the ones that usually win the trophies, are the ones that’ll come as an interpretation of a line of dialogue,” he said.“It’s kind of an alternative American dream in a way.