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As early as 1965, Harvard undergraduates were using nascent punch card technology to match date-seeking students with each other.And after the release of the first i Phone in 2007, the smartphone revolution led to an explosion in mobile dating apps, which capitalized on new mobile GPS technology to streamline the process even further.Over a third of surveyed college students are primarily using dating apps to meet people in a somewhat romantic sense — be it for casual dating, love, or hookups.
Forget waiting around for someone to notice your profile — with apps like Grindr or Tinder, you could find a connection close to you, almost instantly. We’ll dive into details later, but first a few standout overall trends.
The online dating industry now brings in over $2 billion in yearly revenue, but it’s unclear how much of that money is coming from dating apps in particular. Perhaps the most surprising thing we discovered was that only When it comes to meeting people, 79% of college students still vastly prefer the old standbys — meeting people through mutual friends or mutual interests.
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For nearly as long as humans have used computers, they’ve used them to find love — or at least some… By 1993, when Gary Kremen founded Match.com, the internet had made matchmaking quicker, more user-friendly, and efficient.
Given the choice, 40.3% of dating-app-using college students would prefer to meet potential dates through mutual friends, 38.9% would prefer mutual interests, and 16.6% would rather meet someone purely by chance — running into each other in a bar or coffee shop as total strangers.
Just 4% actually prefer to find dates on the apps they’re using in such high numbers. Maybe it’s the fact that only a third on the apps are actually interested in meeting someone.
(Among men, however, hookups are still the third-most popular reason for using the apps, with 14.8% choosing them as their primary reason.) For the romantics seeking love via phone screen, Match, one of the oldest in the game, is still the top stop, though Ok Cupid and Coffee Meets Bagel users also rated love as their primary goal.